ArcelorMittal South Africa 2007 Sustainability Report Page 14
In order to ensure the sustainability of the steel industry, and therefore its business,
ArcelorMittal South Africa recognises the importance of providing the downstream
industry with the best quality product at a fair price.
Managing our impact in the marketplace
The process of achieving this requires constant engagement
with customers and knowledge of best practices around the
globe.
While pricing has been the most prominent issue in 2007,
managing our total impact in the marketplace, sustainably,
raises broader issues too, such as those of transformation
through enterprise development and product stewardship.
These have been identified through engagement with
various stakeholders, including government, the Competition
Commission which acts as a watchdog on competition
issues and independent watchdog groups, the media and
local communities who have highlighted the need to ensure
responsible management of the waste and by-products from
our operations.
Identifying the most material issues
The most material issues relating to ArcelorMittal South
Africas impact in the marketplace can therefore be
summarised as follows:
Pricing: Steel products need to be priced in such a way as to
make them accessible to as many customers as possible. The
matter of ArcelorMittal South Africas pricing was brought
before the Competition Tribunal, which issued its finding on
the matter in March 2007. The section below on pricing
deals with this issue and outlines the companys position on
pricing.
Enterprise development: The revised DTI Codes of Good
Practice highlight the importance for established companies
to help grow both upstream and downstream black-owned
enterprises. Our efforts in growing an empowered upstream
supplier base are dealt with in the chapter entitled Securing
Our Supply Chain, while our downstream development
efforts with regard to B-BBEE is outlined in this report.
Product stewardship: Companies have a responsibility to
ensure that their products do not cause harm to people or
the environment. In the case of ArcelorMittal South Africas
products, the most pressing issues in this regard are recycling
and the management of waste and by-products.
Pricing
The finding of the South African Competition Tribunal
Following its finding on 27 March 2007 that ArcelorMittal
South Africa had contravened the Competition Act by
charging an excessive price for its flat products to the
detriment of domestic consumers, the South African
Competition Tribunal imposed on the company a fine of
R692 million and ordered remedies aimed at reducing the
segmentation that the Tribunal found had been created in the
market for flat steel products.
It is the Tribunals view that the structure of price rebates and
the joint venture with Macsteel International ensures that
local flat steel prices could be maintained at excessively high
levels.
While the Tribunal notes that ArcelorMittal South Africa
engaged extensively with the South African authorities (the
DTI) to develop an acceptable pricing model, it contends that
the company was able to use its alleged super-dominant